"According to
market researchers ACNielsen, in 2010, India's whitening-cream market was worth
$432 million (Rs.2, 600 crore). In 2012, Indians were said to have consumed 233
tonnes of skin-whitening products." - The
Times of India
"The
fairness creams marketing strategies, which show that a girl can't get married
unless she is fair, change the mindset of individuals. The visual media has
changed the strategy so much that even fair people also use fairness
product." Ravi Mittal
Let's face
it. It's true; we Indians ARE obsessed with fairness.
In our
society, being fair can take you from rags to riches, unemployed to employed,
transform you into a star or even a beautiful air hostess but most importantly,
it can get you married to Prince Charming!
The sad part
is, it doesn't end there, thanks to all the celebrity endorsed fairness
products the obsession becomes even bigger!
Fair is
lovely, fair beautiful. However, is being fair really everything?
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